SANTA CLARA, Calif., May 9 /PRNewswire-FirstCall/ -- SAP AG today announced that Magellan, an innovator in the global navigation and positioning market, has selected the SAP for High Tech solution portfolio to help the company increase market share, decrease expenses across its operations and maximize efficiencies quickly without draining resources and impeding corporate profitability. Magellan selected SAP applications to replace legacy systems and for scalability to support the company's aggressive growth plans and business process optimization.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a)

Today's high-tech companies such as Magellan must maintain agility, reach across corporate boundaries and cooperate with a network of partners, from component and systems suppliers to service agents, manufacturers, distributors, resellers and customers. As Magellan continues innovating and expanding, the company will need to stay in front of competition through continuous innovation and customization of its products while quickly bringing them to market, maintaining high standards and providing superior customer service.

"An innovative company accustomed to fast growth needs a software integration that is quick and seamless," said Ajay Birla, chief information technology officer, Magellan. "We turned to SAP as the industry expert with proven success in helping companies of our size grow in an increasingly competitive environment. SAP is helping us to transform operational aspects of our business with a complete software suite that will fuel our top-line growth goals via better customer service and tighten our bottom line through improved efficiencies."

To increase efficiency as the business grows, executives at Magellan turned to SAP to provide them with business solutions that will enable the company to standardize its IT environment. SAP solutions for midsize companies provide support for preconfigured business processes based on industry-specific best practices, enabling midsize enterprises to quickly optimize business processes and focus on maintaining unique differentiators. The Santa Clara-based company will implement a range of software solutions from the SAP for High Tech portfolio, including applications for enterprise resource planning, customer relationship management, business intelligence and Sarbanes-Oxley compliance.

"The right software platform is critical to a company's ability to serve customers and operate efficiently," said Ray Homan, vice president and head of Global High Tech, SAP. "Companies with great ambitions expect great software solutions to match their needs. They are choosing SAP for solutions that can get them up and running quickly for immediate business benefits on a reliable, safe and innovative path toward the future."

Magellan plans to go live with the SAP software in mid 2007. Next Major Event: SAPPHIRE(R) '07 Vienna

Join SAP and its growing ecosystem of partners to discover how co-innovation and open technologies are enabling customers to do "business at the speed of change," improving business processes, expediting time to market and outthinking and out-executing the competition. Learn first-hand how organizations of all sizes and industries around the world are using SAP(R) applications to accelerate innovation and energize growth at SAPPHIRE(R) '07, SAP's international customer conference, being held in Vienna, Austria, May 14-16, 2007. For more information, please visit http://www.sap.com/sapphire.

To review the announcements, keynote presentations and other content from SAPPHIRE '07 Atlanta, held in Atlanta, Georgia, April 22-25, visit SAPPHIRE '07 Atlanta Online.

About SAP for High-Tech

Servicing the industry for more than 30 years, SAP has 2,500 high tech customers worldwide, 54 percent of them in the midmarket. SAP for High Tech is a solution portfolio that enables high-tech and electronics manufacturers to gain competitive advantage by integrating their entire businesses with global supply chains and partner networks. SAP for High Tech supports the full range of industry business processes -- from design, planning and procurement to manufacturing, sales, distribution and customer service. For more information on SAP for High Tech, visit http://www.sap.com/hightech

About Magellan

Magellan is a leader in the consumer, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the Company is the creator of the award-winning Magellan RoadMate series portable car navigation systems, the Magellan eXplorist(TM) outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMark(TM), the best-selling single frequency GPS survey product line on the market. The Company is privately held and headquartered in Santa Clara, California with European headquarters in Carquefou, France.

About SAP

SAP is the world's leading provider of business software*. Today, more than 39,400 customers in more than 120 countries run SAP(R) applications-from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver(R) platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com/)

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright (C) 2007 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

For customers interested in learning more about SAP products: Global Customer Center: +49 180 534-34-24 United States Only: 1 (800) 872-1SAP (1-800-872-1727) For more information, press only: Randi.Polanich, +1 (610) 661-4491, randi.polanich@sap.com, EDT SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com Jody Andersen, +1 (415) 591-4101, jody.andersen@bm.com, PDT

CONTACT: Randi Polanich, +1-610-661-4491, randi.polanich@sap.com, EDT,
SAP Press Office, +49 (6227) 7-46315, CET; +1-610-661-3200, EDT;
press@sap.com; or Jody Andersen, +1-415-591-4101, jody.andersen@bm.com, PDT,
all of SAP

Web site: http://www.sap.com/