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The Golf Channel Installs Scientific-Atlanta PowerVu System for Digital Feeds to North America, Asia and Europe
- Digital content distribution system includes encoders, receivers, conditional access and network management and control -

LAS VEGAS, April 15 /PRNewswire-FirstCall/ -- NAB 2005 Booth #SU7848 -- The Golf Channel has installed a complete Scientific-Atlanta PowerVu(R) digital content distribution system at its Orlando, FL headquarters to deliver digital program feeds to North America, Asia and Europe.

Each continent receives unique Golf Channel programming from a separate PowerVu encoding system. The three encoding systems are managed by a single PowerVu Network Centre, enabling The Golf Channel's staff to monitor and control all of its digital content distribution in North America, Asia and Europe from one site.

"We have enjoyed very reliable delivery of our digital content to Asia and Europe since our new PowerVu systems were installed and look forward to launching digital delivery to North America," said Mark Coleman, senior vice president of network operations and new technology at The Golf Channel. "Because the PowerVu system can deliver signals for use in both NTSC and DVB headends, it was a great, streamlined solution for both our domestic and international delivery of programming."

The digitally encoded PowerVu signal for Europe goes via fiber from Orlando to Europe for retransmission. The Asia programming goes via fiber to Napa, CA where it is uplinked over a PanAmSat PowerVu system for delivery across the Asia-Pacific region. The North American digital signal will be simulcast with the analog programming using Scientific-Atlanta's side carrier feature. This enables programmers to introduce a digital service within the same satellite transponder space as the analog signal. As a result, The Golf Channel can optimize the performance of its transponder space and deliver video in two formats to support the varied needs of its affiliates.

"The PowerVu Network Centre provides powerful conditional access and receiver authorization safeguards to protect The Golf Channel's valuable programming," said Paul Kosac, vice president of market development, Media Networks/Headend, Transmission Network Systems at Scientific-Atlanta. "The PowerVu receivers deployed by The Golf Channel have the powerful features needed for today, and future-friendly capabilities, such as IP outputs, to accommodate new distribution avenues."

About the Golf Channel

The Golf Channel ( http://www.thegolfchannel.com/ ), co-founded by Arnold Palmer and owned by Comcast Corp., features a programming schedule that includes more live golf coverage than any other network - an extensive blend of golf competition from around the world - as well as news, instruction and original productions, such as the popular reality series The Big Break. In addition to being the exclusive television home of the Nationwide Tour, European Tour and Canadian Tour, The Golf Channel is the exclusive cable home of the Champions Tour and televises other competition from the LPGA Tour, USGA, PGA of America, PGA Tour of Australasia and Sunshine Tour of Southern Africa.

Media Requests:

To request an at-show briefing with a Scientific-Atlanta executive attending the show, please contact Sara Stutzenstein at 770.331.0269 or sara.stutzenstein@sciatl.com; or Rae Howard at 678.592.9920 or rae.howard@edelman.com

About Scientific-Atlanta

Scientific-Atlanta, Inc. ( http://www.scientificatlanta.com/ ) is a leading supplier of digital content contribution and distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high-speed Internet and voice over IP (VoIP) networks, and worldwide customer service and support.

"Forward-looking statements," as defined in the Private Securities Litigation Reform Act of 1995, may be included in this news release. A variety of factors could cause Scientific-Atlanta's actual results to differ from the anticipated results expressed in such forward-looking statements. Investors are referred to Scientific-Atlanta's Cautionary Statements (Exhibit 99.1 to the Company's most recent Form 10-Q), which statements are incorporated into this news release by reference.

Scientific-Atlanta, Inc.

CONTACT: Peggy Ballard, +1-770-236-7871, or fax, +1-770-236-3088, or
peggy.ballard@sciatl.com , or Sara Stutzenstein, +1-770-236-2181, or fax,
+1-770-236-3088, or sara.stutzenstein@sciatl.com , both of Scientific-Atlanta,
Inc.

Web site: http://www.scientificatlanta.com/
http://www.thegolfchannel.com/

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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