LITTLE ROCK, Ark., Aug. 2 /PRNewswire/ -- http://www.arkansasstateparks.com/, the official Web site for Arkansas's 52 state parks, now features a striking new design that was just launched by its designer, Aristotle Internet of Little Rock. According to State Parks Director Greg Butts, "Arkansas's state parks system is one of the finest systems of parks and museums in the nation. Our online portal to the state parks has evolved to match that. This new design is beautiful, user friendly, easy to navigate and power packed with photos and details."

The Internet and Travel Planning

Butts noted that research shows that over two-thirds of active travelers use the Internet as their exclusive source of information for planning both business and leisure travel. The new design includes book online features, more photographs of overnight and day-use facilities available for rent, and a calendar of events.

View Campsites and Book Online

Butts emphasized, "http://www.arkansasstateparks.com/, allows you to look at photos of the parks, the campsites, cabins, lodge rooms and group facilities and make reservations online right there from the site."

He continued, "When Arkansans visit this Web site, it will swell their state pride as they are reminded of what a beautiful state they call home and what wonderful state parks they have."

Butts said, "And when folks from out of state visit the site, the main page will give them a dramatic first impression of Arkansas. They will see our state is rich in natural beauty with mountains and sweeping vistas, delta lands teeming with wildlife, and clear lakes and streams to fish and float. And they'll see that we offer a wide diversity of park facilities and outdoor activities to experience throughout the seasons."

New Look with Flash and more Photography

According to Marla Johnson Norris, chief executive officer for Aristotle, the site's visually appealing redesign includes Flash photography and online videos featured on the main page. More photography including 360 degree panoramic views are located within the site. The design is supported by cutting-edge programming that makes it quick and easy to navigate. According to Norris, "The new programming supports faster page loading, document and multimedia downloads and increased Web site security, creating an overall more productive Web site."

CONTACT: Joe Jacobs of Arkansas Department of Parks and Tourism,
+1-501-682-6923, joseph.jacobs@arkansas.gov

Web site: http://www.arkansasstateparks.com/