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The Travel Industry Soars Ahead - Now Using Internet TV to Reach Vacationers
The Travel Industry Soars Ahead - Now Using Internet TV to Reach Vacationers

LONDON and NEW YORK, May 22 /PRNewswire/ --

Narrowstep(TM) Inc. (OTC Bulletin Board: NRWS), the TV on the Internet Company, is changing the way the travel industry delivers information to its audience. Cutting-edge travel companies such as Britain's Best Breaks are using Narrowstep's industry-leading technology system, TelvOS(TM), to promote their destinations and services via broadband TV.

Internet TV allows travel companies to reach global audiences more economically than by other, more traditional, advertising and marketing tactics. Furthermore, Narrowstep's industry-leading technology allows for revenue streams from local and international travel merchants wishing to advertise directly to a highly targeted audience.

Britain's Best Breaks broadcasts half-hour, linear shows on Sky and http://www.britainsbestbreaks.tv. These programs highlight the best of British travel to viewers worldwide who are looking to travel anywhere in the UK - from Land's End to John O'Groats.

"The travel sector has consistently led the way in adopting new technology and has always had a strong online presence," said David C. McCourt, Chairman and interim CEO of Narrowstep, Inc. "It isn't surprising that internet television is proving so popular. We're really excited to be working with Britain's Best Breaks and their partnership with us further proves that we really are the leaders in monetising high-quality, online content."

"Internet TV was the next vital step for us," said Stewart Rickersey, Managing Director of Richland Media Holdings, which owns Britain's Best Breaks. "We turned to Narrowstep because we needed partners who really knew the business and could advise us on how best to proceed. We know that travellers primarily look to the internet when researching destinations and by offering our program on broadband, we are making this an even more comprehensive experience."

About Narrowstep

Narrowstep(TM) Inc. (OTC Bulletin Board: NRWS), the TV on the Internet company, is a leading global provider of broadband television services. Narrowstep's proprietary technologies and customer-focused services enable TV channels to be delivered over the Internet. 100+ companies worldwide have chosen Narrowstep because it offers the most television-like and true community building broadband experience. The company's telvOS(TM) (Television Operating System(TM)) and nBed(TM) technologies enable the most comprehensive delivery of video to mobile, wireless, Internet, broadband, VOIP and entirely new IP-delivered broadcast services. For more information, visit www.narrowstep.com.

About Britainsbestbreaks.tv

Britain's Best Breaks is a dedicated half-hour travel programme that puts the spotlight on destinations in the UK. About to start its 5th series, the show continues to develop and showcase the very best that Britain has to offer. Helping people discover short break ideas, explore exciting new destinations, or rediscover old favourites is what Britain's Best Breaks is all about. For more information about Britain's Best Breaks, please visit www.britainsbestbreaks.tv.

Web site: http://www.narrowstep.com http://www.britainsbestbreaks.tv

Narrowstep Inc.

Franklin Rae Communications - +44-0-20-7317-5400, Belinda Thomas, belinda@franklinrae.com, Parveen Kaur, parveen@franklinrae.com, or Mary Jones, mary@franklinrae.com

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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