Certeon, a provider of virtualized wide area network optimization (WAN) and application acceleration, on Monday announced a restructuring of its global Channel Partner Program to help resellers deliver high-performance and cost-effective WAN optimization solutions to the virtualization, disaster recovery and cloud computing markets. The enhanced program provides partners a competitive edge over hardware WAN optimization solutions by giving benefits that, combined with Certeon’s cost-effective, software-based aCelera virtualized WAN optimization technology, significantly increases their ability to penetrate these high-growth markets.

Key components of Certeon’s new Channel Partner Program include technical and sales training, certification, deal registration, a service tracking and alerting system, sales and marketing support, and software demo labs. The program offers three different levels of support to best meet the needs of resellers and their target markets. The flexibility of this program enables resellers to bring enterprise-class WAN optimization solutions to a wide range of customers, from SMBs to large global enterprises.

“The changes to our partner program will have a profound impact on reseller revenue growth and profitability,” said Karl Soderlund, senior vice president of worldwide sales and business development at Certeon. “The revised program reflects our renewed commitment to the channel and focuses on providing all the training and support required for resellers to be effective in delivering hypervisor-agnostic optimization solutions to high-growth markets such as virtualization, disaster recovery and cloud computing.”

Partner Program Features Training, Certification, Deal Registration, Marketing Support
Certeon’s Channel Partner Program offers free technical training and sales training, which are available in online and in-classroom formats. The company offers two certification levels: Certeon Network Associate for basic knowledge of its aCelera software, and Certeon Network Professional, for more advanced training on all aCelera features and functionality. Certified partners have a greater revenue potential that results from a deeper understanding of aCelera products and the ability to deliver optimal application performance improvements.

Certeon’s Channel Partner Program offers a deal registration program. Resellers are rewarded for registering their revenue opportunities through sales and marketing support to bring prospective business to a successful close. The deal registration program ties into Certeon’s new service tracking and alerting system, which enables partners to maximize profits by identifying potential opportunities for recurring revenue. Certeon’s Channel Partner Program also fuels resellers’ business through lead generation, special promotions, incentives and market development funds. Certeon’s “Try and Buy” program helps resellers demonstrate the full benefits of virtualized WAN optimization by enabling customers to see how aCelera solutions work in their own environment and generate their own proof-points of Certeon’s outstanding performance.

According to Gartner, worldwide WAN optimization controller vendor revenue in 2006-2014 will total $22.4 billion. Certeon's software-based aCelera virtual appliance solutions provide channel partners with a competitive alternative to hardware-based proprietary WOC solutions, leveraging the cost-effectiveness of a software-based solution with the flexibility, scalability and manageability of a virtual appliance.